In 2025, ETRADE (a Morgan Stanley company) is a go-to for traders and long-term investors. Known for its advanced tools and options trading, ETRADE also caters to retirement and managed portfolio clients.

Services Overview: – Power E*TRADE trading platform – Core Portfolios robo-advisor (0.30% fee) – Extensive ETF and mutual fund access

Pros: – Highly detailed charting and analysis – Excellent for active and options traders – Mobile and desktop parity

Cons: – Learning curve for beginners – Fewer physical branches

Best For: Tech-savvy investors and options traders looking for high performance tools.